US vs THEM

	Flat surface	Slowly roasted	Healthy ingredients	Flavorful	Multiple consumption opportunities
THEM	Irregular surface	Fried or baked	Risk of soil contamination from waste water	Flavor comes from added seasonings / spices	For snacking or dipping

		THEM
	Flat surface	Irregular surface
	Slowly roasted	Fried or baked
	Healthy ingredients	Risk of soil contamination from waste water
	Flavorful	Flavor comes from added seasonings / spices
	Multiple consumption opportunities	For snacking or dipping